How can I help you?

I help turn search visibility into real traffic, qualified leads, and revenue by lining up three things that often get worked on in isolation: content people actually search for, a technically sound website, and the authority Google trusts.
  • If you know your website should be bringing in more calls, leads, or sales but it isn’t I can help. You don’t need to understand technical SEO or keep up with algorithm updates. I’ll handle the technical side, fix what’s holding your site back, and focus on the changes that actually move the needle for your business.
  • If you working in marketing in-house but you don’t have the time to manage SEO audit, ticket, or content brief, I can step in. I can work as an extension of your team and take ownership of SEO, so it doesn’t become another thing on your already-full plate.
  • If your traffic fell after a redesign, CMS migration, or Google update, you’re not alone and it’s usually fixable. I’ll dig into what changed, identify what broke, and put a recovery plan in place.

Freelance SEO services

Every business is at a different stage of its journey. Instead of a “one-size-fits-all” package, I offer modular SEO services that can be plugged into your business where they are needed most. We start by identifying the biggest “bottlenecks” to your growth and clearing them first.

SEO Consulting and strategy

This is the roadmap phase. We assess where you currently stand, analyse your competitors, and conduct in-depth keyword research to identify the best opportunities. Based on this, I create a focused 90-day plan to bridge the gap. This is perfect for teams that have the resources to write content but need a professional to point them in the right direction.

Technical SEO

If your website has a weak foundation, no amount of content will help it rank. I perform deep-dive technical audits to find “invisible” errors that prevent Google from reading your site. This includes improving site speed (Core Web Vitals), fixing crawl errors, and ensuring your site is mobile-friendly.

SEO Recovery & Algorithm Updates

Google updates its search system hundreds of times a year. If a recent update has caused your rankings to slip, I perform a forensic analysis to see which “signals” your site is missing. We then implement a recovery plan to win back your lost visibility.

Website Migrations

Moving to Shopify? Rebranding? Changing your URL structure? This is the most dangerous time for your SEO. I provide “migration insurance” by planning the move meticulously, ensuring every old page points correctly to a new one so you don’t lose a single visitor.

Content & On-Page Optimisation

Content is how you communicate with both users and search engines. I provide detailed content briefs that tell your writers exactly what topics to cover, what questions to answer, and how to structure the page so it is the most helpful result on the internet.

Link Building & Authority Growth

Search engines view links from other reputable sites as “votes of confidence.” I help you earn these votes through quality-first outreach and digital PR. We don’t buy “spammy” links; we build genuine authority that protects your site from future updates.

Ecommerce SEO

Online stores have unique challenges, like managing thousands of product pages and “out of stock” items. I specialize in category page optimization and faceted navigation to ensure your products show up when shoppers are ready to buy.

Local SEO

If you serve a specific geographic area, you need to show up in the “Map Pack.” I optimize your Google Business Profile and create local landing pages that attract customers who are literally right around the corner.

International SEO

Expanding to new countries? I help you set up the technical structure (like hreflang tags) so that Google shows the UK version of your site to people in London and the US version to people in New York, preventing “duplicate content” issues.

Need a bespoke SEO solution?

Every business has unique challenges and opportunities. If your needs don’t fit into a predefined package, I can act as your freelance SEO expert. I scope out and deliver a custom solution. This could be a site migration, a penalty recovery, or launching a new product line. My service adapts to your business, not the other way around.

Why Choose a Freelance SEO Expert?

Working with a freelance SEO expert means you get focused, senior-level support instead of being one of many tickets in a generic “SEO services” queue. The approach stays lean, transparent, and rooted in what will move the needle for your business right now, not in a year.

Direct Access to Expertise

In an agency, the person who “sells” you the dream is rarely the one doing the daily work. With a freelance SEO expert, the person you talk to on the strategy call is the same person doing the technical audit and analysing the keywords. This eliminates communication errors and ensures the strategy is executed perfectly.

Speed and Agility

Agencies often have layers of red tape and “account management” processes that slow things down. If we identify a technical fix that can boost your rankings today, we don’t wait for a weekly meeting we get it moving. This agility is a competitive advantage in fast-moving markets.

Scalable and Flexible Support

Your needs might change. One month you might need a deep technical audit; the next, you might need help training your internal writers. A freelance partnership is flexible. We can adapt the scope month-to-month to focus on whatever will move the needle fastest for your business right now.

Working With Your Developers, Writers and Agencies

SEO works best when it slots into the way your team already operates, adding clarity, priorities, and momentum rather than extra noise. The aim is to act as a friendly specialist in your corner, joining the dots between code, content, and campaigns so everyone can move faster in the same direction.​

  • Can work with in-house or external dev teams, translating SEO requirements into clear, ticket-ready actions they can implement without guesswork.​
  • Can brief and collaborate with content writers so topics, outlines, and on-page optimisation feel like a natural part of their process, not a bolt-on checklist.​
  • Available for agency overflow and white-label work, plugging into existing processes and reporting so your clients see a joined-up experience.​
  • Can introduce trusted partners if you have no devs or writers, helping you assemble a reliable bench without starting supplier searches from scratch.

Industries and Clients I Work With

SEO fundamentals stay the same, but how they show up in your strategy changes a lot between SaaS, retail, local services, and media. The focus is on understanding your business model, sales cycle, and audience, then shaping a practical SEO plan that fits how you already win customers.​

  • B2B SaaS and software, where the priority is capturing problem-aware searches, educating buyers, and supporting longer sales cycles with strong product and feature content.​
  • eCommerce and DTC brands, focusing on clean architecture, high-intent category and product pages, and content that builds demand and repeat purchases.​
  • Local and service businesses, using local SEO, service pages, and reviews to drive qualified enquiries from the areas you actually serve.​
  • Publishers and content sites, where semantic SEO, internal linking, and topic clusters help grow organic reach and ad or subscription revenue.​
  • Agencies (overflow and white-label), adding senior SEO capacity you can plug into pitches, delivery, and strategy without growing fixed headcount.

How Working Together Works

The goal of our partnership is to make SEO the most transparent part of your marketing budget. My process is designed to keep you informed without requiring you to become an expert yourself.

1. Discovery Call & Quick Review

This is where the focus is on understanding your business model, commercial goals, sales process, and internal resources so SEO can plug into what already works, not fight against it.​

The outcome is a clear yes/no on mutual fit, plus shared expectations on timelines, communication, and the KPIs that matter most to your team.​

2. Technical and content audit

Next is a deep dive into site health, covering crawlability, indexation, speed, mobile performance, internal linking, and key technical risks that could cap organic growth.​

In parallel, your content and competitors are reviewed to understand where you can realistically win visibility and where you are currently leaving money on the table.​

3. Strategy and roadmap

From there, a 3–6 month prioritised roadmap is built that sequences technical fixes, content opportunities, and on-site improvements in order of impact versus effort.​

Every line item is explicitly aligned to business goals, so you can see how each sprint supports revenue, lead quality, or market positioning.​

4. Implementation & Collaboration

Implementation is collaborative, working directly with your developers, content team, and stakeholders to get recommendations live in a way that fits your workflows and tech stack.​

You get clear specifications, examples, and acceptance criteria, so teams know exactly what “done” looks like for each task.​

5. Optimisation & Reporting

Once changes ship, performance is monitored, tested, and iterated on, using experiments and fresh data to sharpen what works and drop what does not.​

Reporting focuses on business metrics first – qualified organic traffic, conversions, pipeline, and revenue – with rankings and technical metrics used to explain the story behind the numbers.​

Note: SEO is a compounding asset. While we often see technical “wins” in the first few weeks, the most significant revenue growth typically builds over 3 to 6 months as your site’s authority and relevance stack up.

What my clients Say

I’ve had the pleasure of working with Aiman, and he is an exceptional professional whose expertise in SEO is remarkable. He consistently delivers results, tackles complex technical challenges, and stays ahead in a rapidly evolving field. His strong project and time management skills ensure tasks are completed efficiently and to a high standard. Aiman’s proactive problem-solving and technical SEO abilities have been invaluable to our team, and he is also a supportive and collaborative teammate. Any organisation would be lucky to have him, and I am confident he will continue to excel.

Thomas South – SEO Director – Epos Now

Freelance SEO Pricing

Pricing is transparent and flexible, starting at £550 for retainers and adjusted based on factors such as project scope, website size, and specific requirements. This allows you to choose the level of support that aligns with your goals, budget, and internal resources. Engagements are clearly scoped upfront, so you know exactly what’s included, when it will be delivered, and how success will be measured.

Monthly SEO Retainers (No Long Contracts)

  • Month-to-month with a simple minimum term so you are not locked into long contracts.​
  • Ideal for ongoing optimisation, new content, technical fixes, and steady support as your site and market evolve.​
  • Includes an agreed set of hours or a clearly defined scope each month (strategy, implementation, reporting, and check-ins).​

One-Off SEO Projects

  • Fixed-price SEO audits and strategy roadmaps tailored to your current site and growth targets.​
  • Option to roll into a monthly retainer afterwards if you want continued optimisation and support.
  • Clear deliverables, timelines, and handover, so your team knows exactly what to implement.​

eCommerce/DTC: Growing Revenue, Not Just Visits

Client type/industry: Educational toys brand.​

  • Starting situation: Decent overall traffic, but weak category visibility and over-reliance on paid social and ads for sales.​
  • Key SEO actions taken: Restructured category architecture, optimised key commercial pages, enriched product content, and added supporting content hubs around core buying journeys.​
  • Measurable outcomes: +50% Increase in organic revenue within 6 months.

Freelance SEO Expert FAQs

A freelance SEO expert helps your business get more of the right visitors from search engines by improving technical health, content, and authority signals like links. The aim is always to turn that visibility into measurable outcomes such as leads, sales, and pipeline rather than “rankings for their own sake.”​

SEO pricing varies with scope and competition, but work is typically sold as ongoing monthly retainers or defined projects because results build cumulatively over time. You are usually paying for a mix of strategy, implementation, content, and analysis rather than a fixed “package” of links or blog posts.​

In the UK, freelance SEO support for SMEs often starts in the low hundreds per month for light-touch advice and can run into the low thousands where technical, content, and strategic work are all required. Highly competitive B2B and eCommerce niches generally need larger, sustained investment because winning rankings there demands more content and stronger authority.​

SEO is cumulative and typically takes several months to show meaningful, stable gains in organic traffic and conversions, especially on new or previously neglected sites. Existing sites with some authority and content may see early wins in 4–8 weeks on easier opportunities, with bigger gains over 6–12 months.​

No one can honestly guarantee specific rankings because search results depend on algorithms, competitors, and user behaviour that are outside any consultant’s control. What can be promised is a transparent strategy, sound implementation, and clear reporting on how work is affecting visibility and business metrics.​

Look for someone who can clearly link their activity to business goals, explain their process in plain language, and show case studies with traffic and conversion improvements, not just keyword lists. Good freelancers will ask detailed questions about your audience, margins, sales cycle, and existing marketing before proposing any work.​

  • How will you connect your work directly to our revenue, lead quality, or pipeline, not just traffic?​
  • What does your discovery and audit process look like for understanding our business and website?​
  • Which metrics will you report on monthly, and how will you explain performance in plain language?​
  • Can you share examples where your work improved both organic traffic and conversions, not only rankings?​
  • How do you approach content strategy and on-page optimisation for search intent, not just keywords?​
  • How do you work with in-house developers, designers, and writers to get recommendations implemented?​
  • What do you do if something is not working as expected after a few months how do you adjust strategy?​

As a freelance SEO expert I can work effectively on large or complex sites by prioritising issues, using audits, and collaborating closely with internal teams. For very big properties, the key is a clear roadmap and smart scoping so the highest-impact templates, sections, and workflows are addressed first.​

Yes, the model is often to provide SEO requirements, review tickets, and join planning calls so development, content, and SEO move in step. Clear specifications and acceptance criteria are used so your developers know exactly what’s needed and why it matters to traffic and conversions.​

Most modern CMS platforms can be optimised as long as they allow control over essentials like titles, headings, internal links, structured data, and page speed. The work will focus on making your existing system output cleaner, faster, better-structured pages rather than pushing you into a specific technology.​

One-off projects such as audits, migrations, or strategy blueprints are possible and can be valuable at key moments like redesigns or platform changes. For ongoing growth, these are usually paired with at least light ongoing support so recommendations are implemented, tested, and iterated.​

SEO, reporting, and recommendations are always explained in straightforward, non-technical language and tied back to commercial KPIs like leads, revenue, and ROI. You get context on what is being done, what changed, and what it means for your business so you can make confident decisions without becoming an SEO specialist.​

The core focus is SEO and organic search so the work goes deep rather than thin across many channels. For paid media, email, or broader digital campaigns, there is access to trusted partner specialists who can plug in alongside SEO when needed.

Ready to build a sustainable growth?

Let’s take the guesswork out of your organic performance. Book your free consultation now.