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What Are Local SEO Services?
Local SEO services optimise your online presence specifically for people searching nearby with location names, “near me” queries, or Google Maps.
This means claiming and perfecting your Google Business Profile (GMB), building consistent citations across directories, creating location-focused content, earning local links and reviews, plus technical fixes that make Google trust your site as the go-to local authority.
Business owners tell me all the time: “I knew I needed SEO, but I didn’t realise it could be this focused on my postcode.” That’s the power of local it’s not scattershot national traffic; it’s qualified leads ready to walk through your door.
Why Local SEO Is Important?
46% of all Google searches seek local results, and those map pack positions capture 70% of clicks. Without local SEO, you’re invisible to the high-intent traffic that converts fastest.
Customers searching “builder merchants near me” or “London dentist” expect instant answers they’re not browsing; they’re buying. Local SEO ensures your business appears exactly when they’re deciding who to call or visit.

Is local SEO right for you?
Yes, if:
- 70%+ of customers come from your local area (shops, services, trades).
- You want calls/bookings over vague traffic.
Not ideal if pure online sales with no physical presence.
Are These SEO Issues Holding You Back?
If these sound familiar, you’re not alone most local businesses face them until they get freelance SEO Expert help.
