SEO strategy & consultancy

Before talking keywords or tools, the first step is to understand your business, your customers, and what “good” looks like for you. From there, a practical SEO strategy is built that fits your goals, resources, and timeline no 20‑page PDFs that nobody reads.

You can expect:

  • Straightforward advice on where SEO fits alongside your other marketing channels.
  • A clear action plan for the next 3–6 months so you always know what to focus on next.

Technical SEO & performance

Technical SEO is how search engines find, understand, and trust your site and how your visitors get a fast, frustration-free experience.The goal is simple: fix what’s broken, tidy what’s messy, and make it easy for Google and people to love your website.

This includes:

  • A hands-on audit covering crawl issues, indexing, speed, mobile and Core Web Vitals.
  • Easy-to-follow recommendations your developer can implement without guesswork.

Link Building & Authority Growth

Links are still a big trust signal but quality beats quantity every time. The priority is earning relevant, natural links and building a sensible internal linking structure, not chasing risky tactics that could hurt you later.

That can include:

  • Internal link clean-ups so your most important pages are clearly marked as such.
  • Content and outreach that make it easy for the right sites to say “yes” to linking to you.

Learn more about link building services

SEO Recovery & Algorithm Updates

Sudden drop in traffic? Rankings all over the place after a Google update? That’s where recovery work comes in. Together, the cause is unpacked whether it’s technical, content quality, or trust issues and then a realistic plan is put in place to rebuild.

Recovery support often involves:

  • Pinpointing when and why performance changed, using both analytics and update timelines.
  • Cleaning up thin or outdated content, and strengthening pages that should be winning.

Content & On-Page Optimisation

Great SEO content doesn’t need to sound like “SEO content.” It should read naturally, answer real questions, and gently guide people towards taking action. On-page work makes each key page the best possible result for the searches you care about, without stuffing keywords everywhere.

This often looks like:

  • Sharpening titles, headings, internal links and calls‑to‑action so pages pull their weight.
  • Creating or improving content based on genuine search intent, not just volume.

Website Migrations

Redesigning or replatforming is exciting until organic traffic falls off a cliff. A search-friendly migration helps you avoid that. The focus is on protecting what already works while setting you up for better performance on the new site.

Migration help includes:

  • Mapping old URLs to new ones, planning redirects, and capturing benchmarks before launch.
  • Watching things closely after go‑live and jumping on any issues before they snowball.

Learn more about SEO migration services

Ecommerce SEO

If you run an online shop, you know how competitive it is out there. Ecommerce SEO helps your categories and products get found by people who are actually ready to buy. The work balances what search engines need with what real shoppers find helpful.

Common areas of focus:

  • Cleaning up category structures, filters, and faceted navigation so they help rather than harm SEO.
  • Improving product pages and adding the right schema so your listings stand out in search.

Learn more about Ecoomerce SEO services

Local SEO

If you serve a specific area, local SEO makes sure you show up when people nearby search for what you do. It’s about making Google crystal clear on who you are, where you are, and who you serve.

This includes:

  • Optimising your Google Business Profile and keeping it updated with real information and photos.
  • Creating or improving location and service pages that reflect how you actually work on the ground.

Learn more about Local SEO services

International SEO

Selling or operating in more than one country or language? International SEO helps the right version of your site show in the right place.The aim is to avoid confusion no more UK pages ranking in the US, or English outranking your localised content.

Support can cover:

  • Choosing the best structure (domains, subdomains, or folders) and setting up hreflang correctly.
  • Working with local teams so translations, offers, and messaging make sense for each market.

Learn more about International SEO services