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Is a “Silent” Website Killing Your Growth?

As a freelance SEO expert, I’ve met many business owners who own a visually stunning website that simply doesn’t talk to Google. You might have the best product in your industry, but if your site’s “engine” is broken, you’ll stay stuck on page ten. If you’re seeing high bounce rates, a sudden drop in visitors after a redesign, or a total lack of new leads, you don’t have a branding problem you have a technical roadblock.

Think of your website as a high-performance car. You can give it a custom paint job and leather seats, but if the timing belt is snapped, it isn’t going anywhere. I find that without a clean technical setup, search engines can’t even read your site, meaning your hard work is effectively invisible.

Why Technical Performance is Non-Negotiable

I don’t believe in “quick fixes” that break during the next Google update. Instead, I provide the rigorous technical engineering required to make your website an undeniable authority in your niche. By aligning your site’s internal logic with search engine requirements, I make it impossible for Google to overlook you.

I take the guesswork out of your digital growth. By auditing and refining the invisible layers of your site, I turn a liability into your most powerful sales tool. My mission is to ensure that every visitor human or bot encounters a fast, secure, and perfectly indexed platform that is built to dominate the search results and stay there.

My Technical SEO Framework: Solving the Hidden Blockers

I treat technical SEO as a deep-tissue repair for your website. While most people only see the design, I look under the hood to find the friction points that prevent Google from ranking you. From fixing how search bots move through your pages to ensuring your site is lightning-fast on mobile, I handle the complex data and code that turn a standard site into a search engine powerhouse.

  • Robots.txt & Meta Robots, XML Sitemaps, Crawl Budget Optimisation, Indexing Precision

  • Speed Optimisation, Core Web Vitals

  • Duplicate Content & Canonicalisation, Broken Links & Redirects, Logical Architecture

  • Mobile Responsiveness, Meta Tag Optimisation

  • HTTPS Security, Hreflang & Internationalisation

  • JavaScript Rendering, Structured Data (Schema)

  • URL fixes for platforms like Magento and Shopify

My Comprehensive Freelance Technical SEO Services

I don’t just provide a list of fixes; I provide a complete engineering overhaul for your website. My technical services are designed to remove the invisible barriers between your content and your customers. By aligning your site’s code with modern search requirements, I ensure your platform is fast, secure, and perfectly indexed.

In-depth technical SEO audit

I perform deep-dive analyses to uncover hidden crawl errors and indexing roadblocks, turning data into a prioritized roadmap for growth.

Site Speed Optimisation

I hunt down the “weight” on your site optimising images, streamlining code, and implementing advanced caching to ensure your pages load in the blink of an eye.

Mobile-First Optimisation

I guarantee your store or site delivers a flawless experience on every screen, recognising that Google now judges your brand primarily on its mobile performance.

Crawl & Indexing Management

I take control of your robots.txt and XML sitemaps to ensure Google’s “crawl budget” is spent on your high-value pages, not your digital junk.

Structured Data (Schema)

I implement specialized code that helps search engines understand your content, often resulting in “rich results” like star ratings, prices, and FAQs appearing directly in search.

Logical Site Architecture

I redesign your internal linking and folder structures to create a clear path for both search bots and human visitors.

Seamless Website Migrations

I oversee platform changes or domain moves, ensuring your existing rankings are protected and your traffic doesn’t drop during the transition.

Global & International SEO

I manage the complex implementation of hreflang tags, ensuring the right language and currency versions of your site appear to the right global audience.

AI-Driven Insights

I integrate advanced AI tools to find patterns in your search data that traditional audits might miss, allowing for hyper-targeted optimisations.

Advanced Analytics & Data Reporting

I set up custom dashboards in Google Analytics and Search Console, giving you total transparency over your ROI and performance trends.

My proven technical SEO process

My methodology is built on clarity, collaboration, and a relentless focus on results. You will always understand what I’m doing, why I’m doing it, and how it impacts your bottom line.

Phase 1: Pre-Audit & Strategic Setup

I begin by aligning my technical deep-dive with your specific business objectives, whether that is recovering lost traffic or preparing for a new product launch.

  • Goal Definition: I identify exactly what we need to achieve to ensure the audit delivers a tangible ROI.
  • Tool Integration: I configure Google Analytics, Search Console, and professional-grade crawlers to capture every byte of data from your site.

Phase 2: Crawl & Indexation Analysis

I simulate how search engines “see” your site to ensure nothing is hidden or ignored.

  • Comprehensive Crawling: I use advanced tools to map your entire site and identify immediate red flags.
  • Access Control: I audit your Robots.txt and XML Sitemaps to ensure Google is invited to your best pages and blocked from your “digital junk.”
  • Index Verification: I perform manual checks to ensure the right versions of your pages are appearing in search results.
  • Error Eradication: I find and resolve 404 errors and server failures that frustrate both bots and users.

Phase 3: Architecture & Structural Integrity

I ensure your site’s internal logic is built for authority and security.

  • Internal Link Auditing: I hunt for “orphan pages” (pages with no links to them) and fix broken paths to ensure authority flows through your site correctly.
  • URL Hygiene: I streamline your URL structure to be clean, descriptive, and logical for both humans and search engines.
  • Security Protocol: I verify that your HTTPS encryption is flawlessly implemented across every single page.

Phase 4: Performance & User Experience

I optimise the “feel” of your site, which is now a critical ranking factor for Google.

  • Speed & Core Web Vitals: I analyze and optimize for LCP, INP, and CLS, ensuring your site is lightning-fast and visually stable.
  • Mobile & Browser Testing: I confirm that your site provides a high-quality experience on every device and every major browser.

Phase 5: On-Page Technical Elements

I refine the “tags” that tell search engines exactly what your content is about.

  • Metadata & Header Audit: I fix missing or duplicate title tags and ensure your H1-H6 hierarchy is logically organized.
  • Schema & Image Health: I review your structured data for rich snippet opportunities and ensure images are compressed and correctly tagged with alt-text.

Phase 6: Reporting & Prioritised Implementation

I don’t just hand over a list of problems; I give you a clear path to success.

  • Severity Categorisation: I rank every issue from “Critical” to “Low,” so you know exactly where to spend your resources first.
  • Strategic Roadmap: I provide a prioritised action plan tailored to your team’s capacity.
  • Post-Fix Monitoring: I track the results after implementation to ensure your rankings and traffic are moving in the right direction.

Technical SEO FAQs

I define it as the server and website optimisations that allow search engine spiders to crawl, render, and index your site more effectively. My goal here is to improve your organic rankings by making your site “readable” for bots and seamless for humans.

I treat technical SEO as the bedrock of your entire digital strategy. Without it, your content no matter how high-quality might never be found. It ensures Google can interpret your pages and provides the high-quality User Experience (UX) that is now a mandatory ranking factor.

Because every website and business goal is unique, I don’t offer fixed-price packages. My services are bespoke and priced based on the complexity of your website, the scope of the work, and your specific objectives. This ensures you only pay for what you need. After our initial discovery call, I provide a detailed proposal with a clear, transparent quote.

I monitor the complex algorithms that consider hundreds of signals. Beyond your content, I ensure your site excels in technical areas like page speed, mobile-friendliness, and HTTPS security, which Google uses to determine your authority.

My primary focus areas include crawling, indexing, site architecture, page speed, mobile responsiveness, secure connections (HTTPS), and structured data implementation.

I use professional-grade crawlers (like Screaming Frog) alongside deep-dives into your Google Search Console data. This allows me to pinpoint exactly where your site is failing in terms of performance, structure, or indexation.

I rely on industry-standard tools including Google Search Console, Google PageSpeed Insights, and advanced site crawlers to ensure no technical error goes unnoticed.

These are Google’s specific metrics for measuring user experience: LCP (loading), INP (interactivity), and CLS (visual stability). I optimise these because they are confirmed ranking signals that directly impact how Google perceives your site’s quality.

I prioritise speed because it is a confirmed ranking factor. Faster pages keep users on your site longer, reduce bounce rates, and allow search engines to crawl your pages more efficiently.

Yes. I consider HTTPS a non-negotiable requirement. It is a ranking signal that builds user trust and ensures the secure connection Google expects from modern websites.

I use XML sitemaps to give search engines a clear roadmap of your most important pages. I ensure yours is correctly formatted and submitted via Search Console to speed up the discovery of new content.

I use this file to give “directions” to search bots, telling them which sections of your site to ignore. I carefully manage this to ensure your “crawl budget” isn’t wasted on unimportant pages while protecting your critical content.

I use canonical tags to tell Google which version of a page is the “master” copy. This prevents your own pages from competing against each other and consolidates your ranking power.

I hunt down and fix 404 errors because they frustrate users and waste your crawl budget. By cleaning these up or redirecting them, I ensure search engines can always find your most valuable content.

With Google’s mobile-first indexing, I treat the mobile version of your site as the primary version. I ensure your design is fully responsive and passes Google’s mobile-usability standards.

I build logical, “flat” site structures that make navigation easy for users and bots alike. A strong architecture ensures that “link juice” (ranking power) is distributed effectively to your most important pages.

I ensure your URLs are short, descriptive, and keyword-rich. I strip away complicated parameters and session IDs to create a clear hierarchy that search engines prefer.

I implement Schema.org markup to help Google understand the context of your content. This is what allows your site to appear with “rich results”like star ratings or prices directly on the search results page.

I track our progress through Google Search Console and advanced analytics. I look for tangible improvements: higher crawl rates, fewer indexing errors, faster Core Web Vitals scores, and most importantly a steady increase in organic traffic and rankings.

Ready to build a sustainable growth?

Let’s take the guesswork out of your organic performance. Book your free consultation now.